"Please help; do you have a buyer for my house?" It's a common request, but not always as desperate as the seller sounded this time. The answer in most cases, sadly is "no". I alone can only provide service to so many buyers, at a given time. But that's the power of the MLS system; there are a host of other realtors, that may have buyers for your home. They just need to be told about it. And that job falls on the shoulders of your Realtor, and the place to do it, is the MLS meeting. I'll talk in another article about the importance of attending MLS meetings with regularity. But in this column, I want to talk about how else we can spread the word about your house.
We need to tell not only other agents, but the whole wide world. I was shocked to learn that this home in question, did not have its own web-site and that two of the most common online Classifieds were completely ignored. I couldn't even find the listing agent in a Google search. And as you already know, if you are not on Page 1 of a Google search, you are irrelevant. If your property is not on the first page of a search, it's invisible to everyone. How can this be? In today's day and age, someone claiming to have your best interest at hand in marketing your property, has completely ignored the one place where studies have show most people start their search?! The internet.
Here is what I provide for you, at no cost. A professional web-site with 21 favourite photos of your house. I buy the URL (allowing people to type http://www.youraddress.com) for your property address and make sure it's used in all of my advertising? Where will your home be advertised? How about realtor.ca, ready2move.ca, cambridgenow.ca, kijiji, craigslist, activerain, facebook, twitter, etc... I guarantee, that when someone searches your property address, it will be found at the top of the first page on Google. Your house will no longer be hidden in the back pocket of some agent, but will properly be exposed to the entire world.
Do not hesitate! Let me give you a demonstration of my marketing plan, without obligation, and you'll see the competitive advantage you will have over all others. Isn't it about time, your agent worked for you?
Are you ready2move?
For many people, the idea of letting someone live in your home for a definite period of time seems foreign. But others view it as an opportunity to knock a few grand off their mortgage, especially if circumstance has them relocating to another city for an extended period of time.
Most Lease terms are for a period of one year, but can also be for longer periods. As always, you should work with your Realtor® to arrange the necessary paperwork. Not only to ensure that your rights are well protected, but to ensure that once you accept an offer, the transaction closes in a timely manner. This allows you to look forward to your pending move knowing, that your single biggest asset is well protected and your mortgage $15K - $20K lighter.
What are some conditions to include in a Residential Lease Agreement? Send me an email at firstname.lastname@example.org to find out.
Are you ready2move?
What is it about August that gets you excited? Is it the perfect beach weather, or the intoxicating smell of BBQ wafting through the air?
For me it's a combination of both, and so much more. Motorcycle trips, the start of the European soccer season and of course, the 15th annual Taste of the Danforth (Aug 8-10). Not only is North America's Premier Greek Festival worth driving to Toronto, but it happens to coincide with Toronto's Festival of Beer (Aug 7-10) and that makes the 2nd weekend of August a truly unforgettable event. Regrettable for some, perhaps... but definitely memorable.
We have our very own festival also kicking off it's 15th year, the Mill Race Festival (Aug 1-3) so I truly hope you get out and enjoy the festivities downtown Galt. Parking downtown will be very limited, and there will be road closures to look out for, but end justifies the means.
Are your ready2move?
Love it or leave it, you have to accept that there is a very good chance you will be frustrated by some form of technology today. Scanner not working, printer jammed, pages not getting to my cell phone, memory card is full, batteries are empty, GPS is outdated, laptop has a virus, MP3 player still silent.
It was supposed to be so easy. Grab an MP3 player for my wife from the nearest electronics giant, and jam it full of songs so that I can take my iPod to the gym in full confidence, that the batteries have been drained in her player and not mine. After we finally purchased the player (from the 2nd store we went into, service wasn't all that great at the first store), we had to charge the battery from our laptop for about 3 hours. This was interrupted by a couple of hours of work, before I could finally settle down to start loading songs. This procurement process was my greatest source of frustration that day. Even more frustrating, than my wife asking me every 30 minutes if I 'got it to work, yet?'. iTunes only works with iPods, Napster doesn't work with Vista, some sites don't like Firefox, etc.
I was reminded of that Lewis Black comedy skit; of him taking home a new digital camera and printer, with the hope of printing a picture on the camera. Once you get all the cables sorted out and the camera software loaded on your computer, you might as well just take a Polaroid camera and snap a picture of the image on your screen, rather then try in vain to print it out on the photo specific paper that you realize too late, that you forgot to buy.
Take our experience from this weekend and learn from it. Technology is cool and useful only when everything else including the stars are aligned. Sure it's cool to be uncool today, but I still find some use for all the electronic junk lying around my house. Because in the famous words of Dave Berry, 'nothing is more attractive than a 30+ year old pecking away at the keyboard at 2am in the morning, illuminated by the soft glow of the monitor'.
Do you know of any great web-sites for .mp3 or .wma songs that are not subscription based? Shoot me an email at email@example.com
Ready 2 Move?
... with apologies to the late Arthur Miller. Should probably read as 'Birth of a (great) salesman', because otherwise, what's the point? There are thousands of salesman working tirelessly in their chosen field, but how many can be consider great.
What is it that you do, to distinguish yourself in your chosen area of expertise? You have to be willing to do something more. It's easy to be average, it's easy to do the things we have always been doing, and not branching out to discover something more within us. To do the same thing everyday, without questioning, is unoriginal, it's no more than what is expected of us.
Do something different, deliver more than asked of you, is how you will distinguish yourself from the others. You are more than just average, and that's the hardest thing to prove. But if you are willing to try, you have the commitment to not do what's expected, but instead do way more, you will be rewarded in more ways than one.
What are some way that you stand out in your field? Do you have any tips for others? email me at firstname.lastname@example.org
Ready 2 Move?
Buying and Selling Residential, Condominium and Investment real estate in the Waterloo Region since 2008. Oh, and also Ottawa! :-D